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How Dove is keeping its message fresh | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
By Harmeet Singh

Just a couple of weeks after Unilever announced its “#unstereotype” initiative, Dove has launched a new campaign with real women, including three Canadians, expressing how social norms around how they should look have affected them – and more importantly, how they’ve fought negative commentary.

http://strategyonline.ca/2016/07/05/how-dove-is-keeping-its-message-fresh/
 

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